Agency: Bernstein Rein
Role: Creative Direction/Art Director 

 

 

 

 

Agency: Bernstein Rein
Role: Creative Direction/Art Director 

 

 

 

 

Agency: Bernstein Rein
Role: Creative Direction/Art Director 

 

Agency: Bernstein Rein
Role: Creative Direction/Art Director 

 

 

 

 

Havertys  

 

 

 

Havertys  

 

 

 

Havertys  

 

Havertys

Life Looks Good

Life Looks Good

hvt_cover

Connecting with the modern family.

How do you make a 130-year-old furniture company famous for traditional styles relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that very contemporary and optimistic POV with a new tagline – Life Looks Good. 

Connecting with the modern family.

How do you make a 130-year-old furniture company famous for traditional styles relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that very contemporary and optimistic POV with a new tagline – Life Looks Good. 

Connecting with the modern family.

How do you make a 130-year-old furniture company famous for traditional styles relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that very contemporary and optimistic POV with a new tagline – Life Looks Good. 

 

Connecting with the modern family.

How do you make a 130-year-old furniture company famous for traditional furniture relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that very contemporary and optimistic POV with a new tagline – Life Looks Good. 

Connecting with
the modern family.

How do you make a 130-year-old furniture company famous for traditional furniture relevant to the modern family? That was our challenge. We created a campaign that showed modern families finding joy in the chaos of today’s home. And we captured that very contemporary and optimistic POV with a new tagline – Life Looks Good. 

 

 

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InnovAge

 

© Darren Brickel 2023

 

© Darren Brickel 2018

 

 

NEXT

InnovAge

 



© Darren Brickel 2023

 

© Darren Brickel 2018