Colorado  

Colorado  

Colorado  

Colorado

Make Colorado a symbol for what it means to get off the couch and live.

Assemble a team of writers, designers, photographers, filmmakers, musicians, composers, actors and recording artists. The campaign included original score recorded by Shady Elders, along with footage and photos shot everywhere from Telluride to Fort Collins. We mixed traditional tactics with new technologies like RFI tagging. Developing a campaign that captured the essence of Colorado, we inspired audiences to take a journey and discover what it means to come to life.

Make Colorado a symbol for what it means to get off the couch and live.

Assemble a team of writers, designers, photographers, filmmakers, musicians, composers, actors and recording artists. The campaign included original score recorded by Shady Elders, along with footage and photos shot everywhere from Telluride to Fort Collins. We mixed traditional tactics with new technologies like RFI tagging. Developing a campaign that captured the essence of Colorado, we inspired audiences to take a journey and discover what it means to come to life.

Make Colorado a symbol for what it means to get off the couch and live.

Assemble a team of writers, designers, photographers, filmmakers, musicians, composers, actors and recording artists. The campaign included original score recorded by Shady Elders, along with footage and photos shot everywhere from Telluride to Fort Collins. We mixed traditional tactics with new technologies like RFI tagging. Developing a campaign that captured the essence of Colorado, we inspired audiences to take a journey and discover what it means to come to life.

Make Colorado a symbol for what it means to get off the couch and live.

Assemble a team of writers, designers, photographers, filmmakers, musicians, composers, actors and recording artists. The campaign included original score recorded by Shady Elders, along with footage and photos shot everywhere from Telluride to Fort Collins. We mixed traditional tactics with new technologies like RFI tagging. Developing a campaign that captured the essence of Colorado, we inspired audiences to take a journey and discover what it means to come to life.
 

A multi-sensory experience where users react to ten Colorado sights and sounds. Their responses create a video personalized just for them.

A multi-sensory experience where users react to ten Colorado sights and sounds.

Their responses create a video personalized just for them.

A multi-sensory experience where users react to ten Colorado sights and sounds.
Their responses create a video personalized just for them.

A multi-sensory experience where users react to ten Colorado sights and sounds. Their responses create a video personalized just for them.

Using dynamic ads based on location and weather conditions we served targeted content in key markets.

Using dynamic ads based on location and weather conditions we served targeted content in key markets.

Using dynamic ads based on location and weather conditions
we  served targeted content in key markets.

Dynamic ads based on location and weather
conditions were served in key markets.

The Colorado app gives users personalized recommendations, augmented by real-time social reviews.

The Colorado app gives users personalized recommendations, augmented by real-time social reviews.

The Colorado app gives users personalized recommendations,
augmented by real-time social reviews.

The Colorado app gives users personalized recommendations, social reviews.