Rallying the Big Red around Big Macs.

From attracting over 70,000 fans to a Spring Game to people planning weddings around the fall schedule, Husker football is life. The fans are passionate. Hopeful. Hungry. We helped McDonald’s be a part of their excitement for Husker football, on gamedays and every day. When the Huskers get a sack, players and fans alike "throw the bones" crossing their arms in celebration. We came up with a way to incorporate that tradition organically into our campaign.

Rallying the
Big Red around
Big Macs.

From attracting over 70,000 fans to a Spring Game to people planning weddings around the fall schedule, Husker football is life. The fans are passionate. Hopeful. Hungry. We helped McDonald’s be a part of their excitement for Husker football, on gamedays and every day. When the Huskers get a sack, players and fans alike "throw the bones" crossing their arms in celebration. We came up with a way to incorporate that tradition organically into our campaign.

Rallying the Big Red around Big Macs.

From attracting over 70,000 fans to a Spring Game to people planning weddings around the fall schedule, Husker football is life. The fans are passionate. Hopeful. Hungry. We helped McDonald’s be a part of their excitement for Husker football, on gamedays and every day. When the Huskers get a sack, players and fans alike "throw the bones" crossing their arms in celebration. We came up with a way to incorporate that tradition organically into our campaign.

Rallying the Big Red around Big Macs.

From attracting over 70,000 fans to a Spring Game to people planning weddings around the fall schedule, Husker football is life. The fans are passionate. Hopeful. Hungry. We helped McDonald’s be a part of their excitement for Husker football, on gamedays and every day. When the Huskers get a sack, players and fans alike "throw the bones" crossing their arms in celebration. We came up with a way to incorporate that tradition organically into our campaign.