Defining a style for every personality.

More than just a lifestyle brand or a salon supplier, American Crew is a pioneer in men's grooming. To support their global network of stylists, we created American Crew My Style, a fun, simple tool that could be used by men to figure out hair styles and products that match their personality. The curated results help bring together men and their stylists, all the while driving traffic to the American Crew ecommerce sales platform
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Defining a style for every personality.

More than just a lifestyle brand or a salon supplier, American Crew is a pioneer in men's grooming. To support their global network of stylists, we created American Crew My Style, a fun, simple tool that could be used by men to figure out hair styles and products that match their personality. The curated results help bring together men and their stylists, all the while driving traffic to the American Crew ecommerce sales platform.

Defining a style for every personality.

More than just a lifestyle brand or a salon supplier, American Crew is a pioneer in men's grooming. To support their global network of stylists, we created American Crew My Style, a fun, simple tool that could be used by men to figure out hair styles and products that match their personality. The curated results help bring together men and their stylists, all the while driving traffic to the American Crew ecommerce sales platform.

Defining a style for every personality.

More than just a lifestyle brand or a salon supplier, American Crew is a pioneer in men's grooming. To support their global network of stylists, we created American Crew My Style, a fun, simple tool that could be used by men to figure out hair styles and products that match their personality. The curated results help bring together men and their stylists, all the while driving traffic to the American Crew ecommerce sales platform.

American Crew Nine

Out of the five senses, scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind, American Crew set out to create an identity and campaign for their new men’s fragrance that would elicit a powerful reaction from women.

American Crew Nine

Out of the five senses, scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind, American Crew set out to create an identity and campaign for their new men’s fragrance that would elicit a powerful reaction from women.

American Crew Nine

Out of the five senses, scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind, American Crew set out to create an identity and campaign for their new men’s fragrance that would elicit a powerful reaction from women.

American Crew Nine

Out of the five senses, scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind, American Crew set out to create an identity and campaign for their new men’s fragrance that would elicit a powerful reaction from women.