Agency: Bernstein Rein
Role: Creative Direction/Art Director 

Agency: Bernstein Rein
Role: Creative Direction/Art Director 

Agency: Bernstein Rein
Role: Creative Direction/Art Director 

Agency: Bernstein Rein
Role: Creative Direction/Art Director 

Feed the Noise

Chiefs fans are the loudest on earth. To connect their passion to McDonald’s, we introduced Social Decibels—tracking social chatter across Chiefs Kingdom in real time—and challenged them to get loud. The more Social Decibels, the more deals they unlocked. The campaign was supported with out-of-home and soundbooth activations at Arrowhead Stadium and across Kansas City.

Feed the Noise

McDonald’s pride in the city and it’s team runs deep. They aren’t here to just provide great food to great fans, they’re here to join them. They’re here to celebrate those that bleed red and gold and bring them all together under one voice. Arrowhead isn't the only place that gets loud. One stadium-rocking, opponent-shocking, 142.2 decibel voice. 

Feed the Noise

McDonald’s pride in the city and it’s team runs deep. They aren’t here to just provide great food to great fans, they’re here to join them. They’re here to celebrate those that bleed red and gold and bring them all together under one voice. Arrowhead isn't the only place that gets loud. One stadium-rocking, opponent-shocking, 142.2 decibel voice. 

Feed the Noise

Chiefs fans are the loudest on earth. To connect their passion to McDonald’s, we introduced Social Decibels—tracking social chatter across Chiefs Kingdom in real time—and challenged them to get loud. The more Social Decibels, the more deals they unlocked. The campaign was supported with out-of-home and soundbooth activations at Arrowhead Stadium and across Kansas City.

Feed the Noise

McDonald’s pride in the city and it’s team runs deep. They aren’t here to just provide great food to great fans, they’re here to join them. They’re here to celebrate those that bleed red and gold and bring them all together under one voice. Arrowhead isn't the only place that gets loud. One stadium-rocking, opponent-shocking, 142.2 decibel voice. 

Pollock to Pollock

The Filet-O-Fish comes from an ocean-friendly process using only high quality products. The problem is, no one really knows it. So we didn’t just want to tell people where it comes from, we wanted to take someone to Alaska and literally cast and catch first-hand.

Pollock to Pollock

The Filet-O-Fish comes from an ocean-friendly process using only high quality products. The problem is, no one really knows it. So we didn’t just want to tell people where it comes from, we wanted to take someone to Alaska and literally cast and catch first-hand.

Pollock to Pollock

The Filet-O-Fish comes from an ocean-friendly process using only high quality products. The problem is, no one really knows it. So we didn’t just want to tell people where it comes from, we wanted to take someone to Alaska and literally cast and catch first-hand.

Pollock to Pollock

The Filet-O-Fish comes from an ocean-friendly process using only high quality products. The problem is, no one really knows it. So we didn’t just want to tell people where it comes from, we wanted to take someone to Alaska and literally cast and catch first-hand.

Pollock to Pollock

The Filet-O-Fish comes from an ocean-friendly process using only high quality products. The problem is, no one really knows it. So we didn’t just want to tell people where it comes from, we wanted to take someone to Alaska and literally cast and catch first-hand.

Real Food, Real Stories

Our goal was to capture a sense of realism and authenticity in our work; positioning McDonald’s as the advocate for the everyman and every woman, while simultaneously bringing to life the benefit of McDonald's ability to connect with those around us.

Real Food, Real Stories. 

Our goal was to capture a sense of realism and authenticity in our work; positioning McDonald’s as the advocate for the everyman and every woman, while simultaneously bringing to life the benefit of McDonald's ability to connect with those around us.

Real Food, Real Stories.

Our goal was to capture a sense of realism and authenticity in our work; positioning McDonald’s as the advocate for the everyman and every woman, while simultaneously bringing to life the benefit of McDonald's ability to connect with those around us.

Real Food, Real Stories

Our goal was to capture a sense of realism and authenticity in our work; positioning McDonald’s as the advocate for the everyman and every woman, while simultaneously bringing to life the benefit of McDonald's ability to connect with those around us.

Real Food, Real Stories

Our goal was to capture a sense of realism and authenticity in our work; positioning McDonald’s as the advocate for the everyman and every woman, while simultaneously bringing to life the benefit of McDonald's ability to connect with those around us.