Stoic & Genuine – DarrenBrickel.com

Agency: Karsh Hagan
Role: Creative Direction/Art Director

Stoic & Genuine

Brand Identity

Happiness flown in daily.

To brand Top Chef Master, Jennifer Jasinski's new raw bar located in the heart of a landlocked state, we tapped into ancient mariner mythology while maintaining alignment with the historic architecture of Denver’s Union Station. The logo brings together the classic image of an octopus wearing a trident as a crown with organic curves that reflected Union Station’s arch-topped windows and crown molding. Colors and elements in the system reflect the allure of the sea and the East Coast, with printed materials paying homage to the restaurant's hand-crafted style and rich wood, brick and metal materials within their space.

Happiness flown
in daily.

To brand Top Chef Master, Jennifer Jasinski's new raw bar located in the heart of a landlocked state, we tapped into ancient mariner mythology while maintaining alignment with the historic architecture of Denver’s Union Station. The logo brings together the classic image of an octopus wearing a trident as a crown with organic curves that reflected Union Station’s arch-topped windows and crown molding. Colors and elements in the system reflect the allure of the sea and the East Coast, with printed materials paying homage to the restaurant's hand-crafted style and rich wood, brick and metal materials within their space.

Happiness flown in daily.

To brand Top Chef Master, Jennifer Jasinski's new raw bar located in the heart of a landlocked state, we tapped into ancient mariner mythology while maintaining alignment with the historic architecture of Denver’s Union Station. The logo brings together the classic image of an octopus wearing a trident as a crown with organic curves that reflected Union Station’s arch-topped windows and crown molding. Colors and elements in the system reflect the allure of the sea and the East Coast, with printed materials paying homage to the restaurant's hand-crafted style and rich wood, brick and metal materials within their space.

Happiness flown in daily.

To brand Top Chef Master, Jennifer Jasinski's new raw bar located in the heart of a landlocked state, we tapped into ancient mariner mythology while maintaining alignment with the historic architecture of Denver’s Union Station. The logo brings together the classic image of an octopus wearing a trident as a crown with organic curves that reflected Union Station’s arch-topped windows and crown molding. Colors and elements in the system reflect the allure of the sea and the East Coast, with printed materials paying homage to the restaurant's hand-crafted style and rich wood, brick and metal materials within their space.

Happiness flown in daily.

To brand Top Chef Master, Jennifer Jasinski's new raw bar located in the heart of a landlocked state, we tapped into ancient mariner mythology while maintaining alignment with the historic architecture of Denver’s Union Station. The logo brings together the classic image of an octopus wearing a trident as a crown with organic curves that reflected Union Station’s arch-topped windows and crown molding. Colors and elements in the system reflect the allure of the sea and the East Coast, with printed materials paying homage to the restaurant's hand-crafted style and rich wood, brick and metal materials within their space.