Agency: Bernstein Rein
Role: Creative Direction/Art Director
Agency: Bernstein Rein
Role: Creative Direction/Art Director
Agency: Bernstein Rein
Role: Creative Direction/Art Director
Agency: Bernstein Rein
Role: Creative Direction/Art Director
Hostess
Hostess
Hostess
Hostess
SXSW Activation
SXSW Activation
What do you get when you combine SXSW, a mechanical bull, and a Twinkie?
We produced the largest-ever consumer-based activation for Hostess with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its outdoor stage sponsorship by unleashing the Twinkie Bull.
What do you get when you combine SXSW, a mechanical bull, and a Twinkie?
We produced the largest-ever consumer-based activation for Hostess with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its outdoor stage sponsorship by unleashing the Twinkie Bull.
What do you get when you combine SXSW, a mechanical bull, and a Twinkie?
We produced the largest-ever consumer-based activation for Hostess with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its outdoor stage sponsorship by unleashing the Twinkie Bull.
What do you get when you combine SXSW, a mechanical bull, and a Twinkie?
We produced Hostess largest-ever consumer-based activation with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull.
